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Use SEO to streamline the purchasing process. Your website is an SEO project

There’s no point in having a great website if no one can find it. SEO is one of the most neglected elements of B2B website projects, but it’s critical to help your SaaS or tech business grow. We’ll help map your propositions, services, use cases, personas and more to what your audience is searching for and optimise your website to show up in their search results, increasing relevant traffic.

The Fastest route to revenue

Despite your experience with SEO, you are unable to connect quantitative shifts to concrete outcomes. You require guidance. Not always are traditional funnels the fastest route to success. Brand Synthesis matches your offerings with high-intent keywords that your audience actively searches for. We first identify the fastest paths to revenue and then develop a thorough procurement process.

Buyer-centric creativity

How, where, and why your customers purchase is our obsession. We are innovative thinkers who go beyond standard SEO strategies to expose your brand to audiences in unexpected areas.

Attack the to-do list that never gets done

Marketers are under more pressure than ever to deliver results. New initiatives to drive sales conversations will always take priority over SEO hygiene. But it’s crucial to stay on top of it. Brand Synthesis, proactively manages your SEO hygiene to ensure your site is as healthy as it can be, you give prospects great on-site experiences and you’re not penalised by search engines.

Metrics that matter

Sales and marketing alignment is crucial for B2B companies to succeed. Knowing the leading indicators is important, but we care about drawing a line between SEO and sales conversations, pipeline and revenue.

SEO Audits

Brand Synthesis SEO audit is the cornerstone of your growth blueprint. Our specialist SEOs dive deep into the following:
  • Your website's structure and content
  • Analytics insights via Google Analytics
  • Data from Google Search Console
  • Competitive landscape analysis
  • Brand Synthesis crafts a comprehensive and competitive strategy tailored to your tech business by leveraging the leading SEO tools and our proprietary SEO tools.

SEO Management

Brand Synthesis comprehensive SEO services encompass on-page, off-site, and technical dimensions, tailored to the specific use cases of SaaS and tech companies.
With our in-house SEO experts, we

  • Optimise your website for maximum visibility
  • Expand your backlink profile for a competitive edge
  • Enhance technical aspects for a seamless user experience
Our SEO efforts promise:
  • Elevated rankings and conversions for existing URLs
  • Dominance in search results through robust backlinks
  • Swift page loads, enhancing user engagement
  • Track our progress with our proprietary management software, giving you real-time insights into task completions, their impact on your revenue, and upcoming SEO enhancements.

SEO Content

Brand Synthesis offers a seamless content creation experience focused on the needs, wants and interests of your ICP and audience. Our in-house ensemble of content strategists, writers, editors, and designers ensures top-tier SEO content. With Brand Synthesis, you can: Monitor the ROI of every content piece Craft content for all funnel stages, from awareness to decision-making Receive continuous feedback via our integrated management system Our SEO-centric content not only resonates with your audience but also boosts search rankings, traffic, and conversions. Plus, fortify your backlink profile, positioning you prominently for high-yield keywords in search results

SEO Marketing Strategy

With Brand Synthesis, you gain more than just SEO expertise; you acquire a holistic view of search marketing tailored to the specific needs of companies. Our team, from business strategists and SEOs to content creators to web developers, crafts a revenue-accelerating search marketing blueprint.

Our strategy formulation is rooted in understanding:
Your overarching business goals
Evolving trends in your industry and search marketing
Synergies with other marketing channels, including paid search and content
The outcome? A robust strategy targeting your ambitious growth milestones, such as market expansion or product launches, while we shoulder the intricacies of dominating search results.

Content that captures demand

You’re being asked to do more with less and don’t have time to think of new ways to capture demand. That’s where Brand Synthesis comes in. We’ll think beyond the SEO basics to get you in front of your audience.

Website pages

Your product and service pages are a huge opportunity to capture high-intent demand. SEO should start at the bottom of the funnel to capture demand that already exists before creating awareness to feed this. We’ll make you visible for what matters with internal linking that makes you an authority in your category.

SEO-led thought leadership

There’s no point teaching an audience to suck eggs. Articles, eBooks, guest posts and other types of content marketing should be optimised for search and offer unique opinions that gets your thought leaders in front of new audiences, answering the questions that lead them to your solution as the answer.

Listicles

Your prospects are comparing solutions like yours right now. And they're comparing them on a website that isn’t yours. Let’s change that. We’ll create listicles optimised to rank highly across your core category and subcategories so that more of your audience find you, trust you, and buy from you.

Leverage 3rd party audiences

Want to Improve domain authority and get potential enquiries? Get the best of both worlds with SEO tactics that leverage 3rd party audiences like review sites, directories and link-building services on other high-quality sites.

Competitor comparisons

Scared to talk about competitors, but why? Competitor-branded searches are a signal someone’s potentially in a buying cycle and the perfect opportunity to steal high-intent traffic and accelerate lead generation.

Case study SEO

“No one searches for case studies”. We hear you, but what if you optimised them for something they are searching for that aligns with their pain and your solution? You're missing an opportunity to demonstrate your proven expertise.

Let's grow your business

Let’s get down to it with a free, no-obligation digital sales and marketing review from one of our experts.
Complete the form to choose a date and time that works for you.
What will you get?
  • An informal chat about your business
  • Helpful advice and guidance
  • No sales pitches or nonsense
  • No obligations or commitments

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